Often when I discuss with people what I do, they use the words marketing and sales interchangeably. I find myself always having to explain that these two are not the one and the same.
Sales involve all the processes that are directly connected with the actual sales process. The actual process of selling the product to someone. Marketing involves all the processes that bring knowledge and attention to the product/company/service.
Sales processes may include:
Sales calls
Meetings
Selling through a channel
e-commerce (website that people can buy on)
Stores
and other like activities
Marketing activities include:
Preparing and distributing catalogs
Advertisement (printed and digital)
PR (public relations)
Trade-shows
Events
etc.
Simply put the purpose of Marketing is to create a positive attitude towards the sale.
Sale is the actual act of selling something to someone.
Wednesday, April 20, 2011
Monday, April 4, 2011
Google's Successful Management Rules
Recently Google decided to view its own management behavior in order to make sure the company keeps crating a supportive environment, even as it keeps on growing.
As everything else at Google this project was taken seriously and after much research Google came up with the following list of Excellence in Management. I recommend ALL managers and businesses to look at it closely and adopt it.
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