Hi All,
Last week I had the opportunity to be part of a company that exhibited at the Euroshop Fair in Düsseldorf, Germany (http://www.euroshop-tradefair.com/). To those of you who are part of the retail industry and are not familiar with this event, I strongly recommend following it. The event takes place every 3 years and is the world's largest retail trade show.
This year over 106,000 visitors came to the event over the 5 days it took place.
I was amazed by the amount of people and quality leads we got during the show. At times we were 12 people from the company and still we couldn't help all the people that stopped by.
Most importantly, if you decide to exhibit in Euroshop make sure you regard it as the "Academy Award" of all trade showaround your budgets. There were too many companies that didn't put enough effort in presenting their products and ideas and therefore didn't get the attention they wanted, or were just overshadowed by other companies with more impressive booths.
Like with every trade show that you exhibit in, define clearly what you want to achive, look at the competiotion, build a unique concept and build it around your budget. However, I will dedicate a whole post to trade show visibility and exhibition in a different post.
Last week I had the opportunity to be part of a company that exhibited at the Euroshop Fair in Düsseldorf, Germany (http://www.euroshop-tradefair.com/). To those of you who are part of the retail industry and are not familiar with this event, I strongly recommend following it. The event takes place every 3 years and is the world's largest retail trade show.
This year over 106,000 visitors came to the event over the 5 days it took place.
I was amazed by the amount of people and quality leads we got during the show. At times we were 12 people from the company and still we couldn't help all the people that stopped by.
Most importantly, if you decide to exhibit in Euroshop make sure you regard it as the "Academy Award" of all trade showaround your budgets. There were too many companies that didn't put enough effort in presenting their products and ideas and therefore didn't get the attention they wanted, or were just overshadowed by other companies with more impressive booths.
Like with every trade show that you exhibit in, define clearly what you want to achive, look at the competiotion, build a unique concept and build it around your budget. However, I will dedicate a whole post to trade show visibility and exhibition in a different post.
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