This is specifically relevant when we discuss design.
When you are about to start designing or redesigning your website, catalog, and other brand elements, make sure to look at what your competition and other companies have done. If there is a market leader in your field that is also known for its design (Apple anyone?), make sure to look closely at the elements that make its branding. I do not encourage or propose copying or imitating, but being influenced and learning what make others successful is important and can save you a lot of time, resources, and costly mistakes. Make sure that you look at other companies work and write down what you like and what you dislike in the way they present the information to you. Look at their websites, do you like the cluttered ones or do you like the ones that are clean designed, do you like the ones that are using many colors or do you prefer the ones that are employing minimal use of colors.
Same goes for other aspects of branding and marketing. One aspect that can be very important to your company might be the catalog. Make sure to look at other catalogs and note if the information is presented in concise way or did the company just tried to put in as much information as possible. Are the products in the catalog presented in a technical way or in a more consumer friendly way.
Be aware that what might work in one industry might not work in a different industry. Each industry has its own standards and customer's expectations.
While keeping the above in mind, remember, the design of your branding elements should be unique to your company and should reflect the idea behind your company or product.
When you are about to start designing or redesigning your website, catalog, and other brand elements, make sure to look at what your competition and other companies have done. If there is a market leader in your field that is also known for its design (Apple anyone?), make sure to look closely at the elements that make its branding. I do not encourage or propose copying or imitating, but being influenced and learning what make others successful is important and can save you a lot of time, resources, and costly mistakes. Make sure that you look at other companies work and write down what you like and what you dislike in the way they present the information to you. Look at their websites, do you like the cluttered ones or do you like the ones that are clean designed, do you like the ones that are using many colors or do you prefer the ones that are employing minimal use of colors.
Same goes for other aspects of branding and marketing. One aspect that can be very important to your company might be the catalog. Make sure to look at other catalogs and note if the information is presented in concise way or did the company just tried to put in as much information as possible. Are the products in the catalog presented in a technical way or in a more consumer friendly way.
Be aware that what might work in one industry might not work in a different industry. Each industry has its own standards and customer's expectations.
While keeping the above in mind, remember, the design of your branding elements should be unique to your company and should reflect the idea behind your company or product.
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